Usually referred to by the term ” SEO ” (in English for SEO Search Engine Optimization , translate Optimizing search engines) all techniques to improve the visibility of a web site submission ( submission in English ) of to publicize the site with search tools and positioning (English ranking ) of positioning the pages of a site in a good position in result pages for certain keywords .
The difficulty of the exercise lies not so much in promoting the site with seo rank software and search engines in structuring the content and internal and external mesh to be well positioned in the results on keywords chosen beforehand . Indeed, a majority of Internet users use search engines to find information and questions as such a search engine using keywords. It is therefore essential before any thing to worry about the content that is being proposed in order to best meet the expectations of users , and to identify the keywords that can be seized by them !
The term SERP (Search Engine Result Pages) means search results as displayed after a request. It is essential to understand that a user other results for the same search engine can vary depending on the one hand what the user selected settings (language, number of results per page ), but also by location (country, region ) where the request is made or the terminal (mobile, tablet, desktop) or sometimes between requests made previously by the user and finally because the search engines are regularly A / B testing to test different displays. As such, it is not uncommon that a site disappear from SERP on a motion for 24 to 48 hours, then redo its appearance. This means that it takes a minimum of 72 hours before worrying .
This means that it is not because you see first position as you are bound . To get as close as possible to what most users see results, it is recommended to disable query history , or navigate using private browsing their browser .
The pages referenced in first position obviously get more visits and pages come in second place , etc. . It is the same for the first page pages referenced pages referenced relative to the second page . Thus, if a page is in the 11th position (hence the second page ) , it is very interesting to try to optimize it to get it to the first page and get a significant gain in unique visitors.
Keywords
SEO makes keywords, that is to say the words used by visitors to search. The first task is to determine the keywords on which you want to position the pages of the site. The keywords that you have in mind does not always match the keywords used by visitors , because they tend to use the shortest possible terms or to make spelling mistakes so wee need an seo rank software to do this work an improve the web results.
White hat SEO (read white hat) , designating SEOs instructions scrupulously search engine webmasters in the hope of obtaining a sustainable SEO playing with the rules of the game ;
Black hat SEO (read black hat) , designating the adopting technical SEOs contrary to the instructions of the search engines in order to get a quick gain pages monetization potential , but with a high risk of decommissioning. SEO black hat and play cat and mouse with the search engines, regularly adjust their algorithms to identify and decommission sites not complying with the instructions on seo rank program. Techniques such as cloaking or spinning are happy and considered dangerous and not recommended .
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